Here’s Where Fans Can Buy Each Edition of Billie Eilish’s ‘Hit Me Hard and Soft’ Online
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The wait is almost over. It’s been nearly three years since Billie Eilish dropped her sophomore album, Happier Than Ever. This spring, the Grammy- and Oscar-winning superstar will follow it up with her third LP, Hit Me Hard and Soft, due May 17 and now available to preorder online.
“I feel like this album is me,” Eilish told Rolling Stone about Hit Me Hard and Soft in our May cover story. “It’s not a character. It feels like the When We All Fall Asleep, Where Do We Go? version of me. It feels like my youth and who I was as a kid.”
While it’s still weeks away from its release day, fans can already preorder Hit Me Hard and Soft online. And, importantly, Eilish has made it a point to make sure each edition gets made as sustainably as possible — offering descriptions of the materials and what went into the vinyl, CD, and cassette (and the packaging) on her website.
The vinyl editions feature “recyclable or recycled compounds and all packaging is made from recycled paper/boards,” reads a description on Eilish’s website. “The ink used is raw plant-based and water-based dispersion varnish. The sleeves are 100% recycled and re-usable.” The CD and cassette packaging, meanwhile, also skip the plastic.
Fans can order a copy of the digital album, as well as exclusive editions of Hit Me Hard and Soft on Eilish’s web shop, which includes an exclusive blue eco-mix vinyl record, a splatter-paint CD, the standard vinyl and CD, a cassette tape, plus an exclusive signed vinyl LP, which has already sold out online.
Elsewhere, fans can also find exclusive vinyl editions online. Walmart has an exclusive gray vinyl edition, Urban Outfitters has a “milky white” LP, Target has an “eco-mix” yellow vinyl record with a poster, and Amazon has its own exclusive red vinyl LP. The splatter-paint CD is also available to preorder on Amazon.
As for the album’s artwork, the cover shows Eilish submerged in a pool of water, which the star shot shortly after taking home a Song of the Year Grammy for “What Was I Made For?” from the Barbie soundtrack.
“If there’s one thing about me, it is I will put myself through hell and back for the shot,” Eilish told Rolling Stone’s Angie Martoccio about making the Hit Me Hard and Soft cover. “I’ve always been like that, and I will continue to be like that. A lot of my artwork is painful physically in a lot of ways, and I love it. Oh, my God, I live for it.”
Read Eilish’s complete Rolling Stone cover story now, and pick up Hit Me Hard and Soft in stores and online on May 17, 2024.